Use case

Sell a PDF when someone comments “PDF” on your Instagram post

By Akshit Ahuja, Co-Founder of Peerseek · Updated

Quick answer

Upload your PDF as a digital product, then create an Auto DM automation on Comments on your Post or Reel. When a follower comments your keyword, Auto DM sends your product link. They pay by UPI and download the file. Auto DM is free, and Peerseek keeps 5% of each sale.

  1. Step 1

    Follower comments PDF

  2. Step 2

    Auto DM sends your link

  3. Step 3

    Buyer pays by UPI

  4. Step 4

    File downloads

This is for creators who share a guide, checklist, template or workbook and are tired of replying to every comment by hand. If your post already gets comments asking for the file, this turns each one into a sale instead of a free favour.

How do I set it up?

  1. 1

    Sign up free

    Create your Peerseek account. There is no subscription and no setup cost.

  2. 2

    Add the PDF as a product

    Open digital products and click New product. Add a title, set the price, upload the PDF and click Publish Product. Copy the product link.

    You clickNew productthenPublish Product

  3. 3

    Connect your Instagram account

    Open Auto DM and click Connect Instagram. Log in through Instagram's own screen. Peerseek never asks for your Instagram password.

    You clickConnect Instagram

  4. 4

    Create the automation

    Click Create Automation and choose Comments on your Post or Reel. Pick the post, then add a keyword such as PDF. A keyword cannot contain spaces.

    You clickCreate AutomationthenComments on your Post or Reel

  5. 5

    Write the message

    In the Welcome Message, say what they are getting, add your product link with Add link here, and label the button, for example Get the PDF.

    You clickWelcome MessagethenAdd link here

  6. 6

    Tell your followers to comment

    Add a line to your caption such as “Comment PDF and I will send it.” Every matching comment gets your link in their DMs.

Example wording, yours to change

  • Your caption

    Comment PDF and I will send you the checklist.

  • Follower comment

    PDF

  • Your Welcome Message

    Here is the checklist, thanks for asking. Tap the button to get it.

What you keep when you sell a PDF

Sell at ₹199

of ₹199

  • You keep ₹189.05
  • Peerseek, 5% with processing included ₹9.95

No subscription, and nothing is added at payout.

Good to know

  • Auto DM is free, so a post that takes off does not turn into a bill.
  • Buyers pay without creating an account, so there is one step between the comment and the sale.
  • One automation can use up to 20 keywords, so you can catch “PDF”, “guide” and “link” on the same post.

Comment pe PDF kaise bheje?

Apna PDF Peerseek par product bana ke publish karo aur uska link copy kar lo. Phir Auto DM mein Create Automation dabao, post chuno, keyword rakho (jaise PDF) aur Welcome Message mein link laga do. Ab jo bhi us keyword par comment karega, use DM mein link mil jayega, aur wo UPI se pay karke file download kar lega.

Frequently asked questions

Does Auto DM cost anything?+

No. Auto DM is free on Peerseek. The only charge is 5% of each sale, payment processing included.

Do I need an Instagram Business or Creator account?+

Auto DM works through Instagram's official API, which needs a professional (Business or Creator) Instagram account. Connect it with Connect Instagram in the Auto DM section.

Can I use more than one keyword?+

Yes. One automation can have up to 20 keywords. Each keyword is a single word.

Set it up free. Pay only when you sell.