10 years of experience in tech and product management building consumer and Ops platforms solving for - top to bottom funnel optimisation by enhancing user experience, implementing personalisation and engagement hooks - conversion from lead generation to payment and checkout - reengagement and growth by setting up communication - retention by launching dynamic pricing, promotion, loyalty and reward programme - scaling order management, inventory management, logistics and supply chain through automation - post order journey, billing and invoicing, customer support - data pipeline, reporting and analytics